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About Us

At Overlay Apps, we're passionate about Salesforce. We know how powerful the platform can be and love helping organizations get more out of their investment. This is why we pour our energy into building intuitive, native and high value solutions that elevate the Salesforce offering and have a measurable impact on Salesforce adoption, productivity and success.


We're very proud of our flagship product Act On It, which we've created to help your teams achieve more with less time and effort. Act On It takes a unique approach to help any organization achieve operational excellence, with ease.

What is Act On It?

Our Story

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I’m James, founder of Overlay Apps. For more than a decade I’ve been helping businesses unlock the full potential of Salesforce. Again and again, I saw the same frustration: managers drowning in reports, chasing overdue tasks, missed follow-ups, stalled deals, and lost leads. Not because people didn’t care, but because Salesforce hides what matters behind tabs, lists, and dashboards.


That got me thinking: what if Salesforce could keep watch for you? What if it could nudge the right people to act at the right time, before an issue becomes a complaint, a renewal is missed, or a hot lead goes cold?


That idea grew into Act On It.


Act On It is the notification and alerting platform Salesforce never built. 100% native, proactive, and designed for action. It brings everything that needs attention into one organized, actionable inbox, delivers smart alerts in real time, and enables one-click actions that keep work moving.


Today, our mission is simple: help Salesforce teams stay focused, responsive, and productive, without the endless chasing, checking, and context-switching. Salesforce becomes more than a database. With Act On It, it notices things. It nudges you. It helps.


James Radcliffe

Founder - Overlay Apps Ltd.

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