Overlay apps
About Us
At Overlay Apps, we're passionate about Salesforce. We know how powerful the platform can be and love helping organizations get more out of their investment. This is why we pour our energy into building intuitive, native and high value solutions that elevate the Salesforce offering and have a measurable impact on Salesforce adoption, productivity and success.
We're very proud of our flagship product
Act On It, which we've created to help your teams achieve more with less time and effort.
Act On It takes a unique approach to help any organization achieve operational excellence, with ease.
Our Story
I’m James, founder of Overlay Apps. For more than a decade I’ve been helping businesses unlock the full potential of Salesforce. Again and again, I saw the same frustration: managers drowning in reports, chasing overdue tasks, missed follow-ups, stalled deals, and lost leads. Not because people didn’t care, but because Salesforce hides what matters behind tabs, lists, and dashboards.
That got me thinking: what if Salesforce could keep watch for you? What if it could nudge the right people to act at the right time, before an issue becomes a complaint, a renewal is missed, or a hot lead goes cold?
That idea grew into Act On It.
Act On It is the notification and alerting platform Salesforce never built. 100% native, proactive, and designed for action. It brings everything that needs attention into one organized, actionable inbox, delivers smart alerts in real time, and enables one-click actions that keep work moving.
Today, our mission is simple: help Salesforce teams stay focused, responsive, and productive, without the endless chasing, checking, and context-switching. Salesforce becomes more than a database. With Act On It, it notices things. It nudges you. It helps.
Our services
Basic
Book today and experience the top-notch quality of our service firsthand.
Standard
We'll help you create a tailor-made solution that's specific to your needs and wants.
Premium
Our team works around the clock to make sure we deliver on time
Customer reviews
Emma Corless - Head of Customer Service
⭐⭐⭐⭐⭐
"Save yourself time, money and mental energy with this app! Act on it has transformed my day-day and I’ve gone from multiple manual checks points in my diary to proactively being delivered the information when required.
If you are a team manager in a fast-paced environment or balancing multiple KPIS/focus points I couldn’t recommend AOI any more."
Sarah McClintock - Salesforce Administrator
⭐⭐⭐⭐⭐
"Act on It has had a massive impact on our organization by helping our service team manage Chatter notifications across multiple cases. Users love the ability to customize how they get notified, and setting up new notifications is easy.
You have built an amazing product, and we’re excited to use Act on It to its full potential!"
Simon Hatchard - Chief Technology Officer
⭐⭐⭐⭐⭐
"As the digitization of the business has continued we have found ActOnIt to be a massive help. Being able to surface important events to the right person and presenting them with a set of quick, templated actions has meant that we are able to speed up the pipeline for sales and increase service responsiveness.
A huge enabler to digital transformation."