Overlay apps

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About Us

At Overlay Apps, we build native Salesforce products designed to make everyday work easier for teams using Salesforce. While the platform is powerful, some of the most important challenges only show up in day-to-day use.

We build intuitive solutions that fit naturally into Salesforce and help teams stay focused on what matters.


We're very proud of our flagship product Act On It, which we've created to help teams achieve more with less time and effort. Act On It takes a unique approach to help any organization achieve operational excellence, with ease.

What is Act On It?

Our Story

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I’m James, founder of Overlay Apps. For more than a decade I’ve worked closely with Salesforce customers across different industries and roles. I kept seeing the same frustrations: managers tied to reports, chasing overdue tasks, missed follow-ups, stalled deals, and lost leads.


Processes were slipping. Not because people didn’t care, but because Salesforce hides what matters behind tabs, lists, and dashboards.


That got me thinking: What if Salesforce brought everything that needed attention together, surfaced it in real time, and stepped in proactively when action was needed?


That idea grew into Act On It.


Act On It replaces scattered Salesforce notifications with a single, actionable inbox that shows users exactly what needs attention. It monitors what’s happening and what isn’t, surfaces the right work at the right time, and lets teams act immediately without switching context or digging through Salesforce.


Today, our focus is on helping Salesforce teams work with more confidence day to day. Less time spent checking. Fewer things slipping through the cracks. More clarity around what needs to happen next.


When attention is clear, Salesforce becomes easier to use, easier to trust, and easier to adopt at scale.


James Radcliffe

Founder - Overlay Apps Ltd.

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