Why Salesforce Needs an Attention Layer

Ask a Salesforce user what their day looks like: 

• A dozen tabs open.
• Five dashboards to check before lunch.
• A constant shuffle between records.
  
  

Salesforce gives teams more information than ever before.

But it doesn’t tell them what actually needs their attention in the moment.

The Cost of Things Slipping

Inside Salesforce, small misses quietly pile up:

• A hot lead sits just a little too long.
• A case doesn’t move forward because no one noticed the reply.
• A renewal is missed because the reminder never surfaced in time.

Individually, these misses feel small. Collectively, they cost revenue, break SLAs, and frustrate teams.

Where Salesforce Trips Up

Salesforce is unmatched at storing and structuring customer data.

But when it comes to surfacing what matters, gaps remain:

• List views don’t refresh automatically. Users have asked for this for over a decade, and it’s still not delivered.
• Chatter and bell notifications are passive and delayed, so important mentions are easy to miss.
• Customer replies to cases often slip by unnoticed unless someone is actively watching the record.
  

It leaves that burden on users. To chase, to check, to remember.

Managers fall back on dashboards and task-chasing.

And that’s where productivity, morale, and customer experience break down.

What Users Actually Want

They don’t want more dashboards.
They don’t want more tabs to click through.
They don’t want more training on how to “stay on top of it all.”

They want one place that cuts through the noise.

One area that shows them, in the moment:

 👉 “This matters. Do this next.”

That’s it.

Why Salesforce Needs an Attention Layer

We’ve invented what we call an Attention Layer for Salesforce.

Salesforce needs a way to surface what matters and our attention layer bridges that gap.

It turns Salesforce from a passive database into an active partner.

It transforms a mountain of records into a stream of unmissable signals. Ensuring the right person sees the right thing at the right time.

Without it, Salesforce will always feel like a system you have to trawl.

With it, Salesforce becomes a system that works for you.

Building the Attention Layer

Salesforce was never designed to guide attention in real time.

Email alerts and Slack blasts aren’t the answer. They just create noise.

Teams need Salesforce to surface what matters in the sea of data — to collect, display, and guide them toward action.

That’s what we designed Act On It  to do.

• To make Salesforce proactive, surfacing the right moment before it slips.
  
• To bring clarity, so the next step is always obvious.
• To make it effortless to take action in the moment.

Because success with Salesforce comes from the right people, taking the right actions, at the right time.

Salesforce isn’t broken. It’s just missing a piece. Act On It  fills that gap — by finding what matters, surfacing it, and making it impossible to miss.

“Save yourself time, money and mental energy with this app.”  view here

— Head of Customer Service, Golfbreaks.